American Clay Earth Plaster
Non-Toxic Mold Resistant Absorbs Odors Easy to Repair Temperature & Humidity Buffer
Zero VOC 100% Natural Non-fading Easy Clean-Up Dust-Repelling
American Clay has a commitment to reviving the use of earthen plasters, which dates back thousand of years. Earth plasters are one of the original sustainable building products – created centuries ago by artisans utilizing the dirt from their home sites. Today, American Clay Earth Plaster’s formulation provides durable and beautiful finishes, which typically last for the life of the building. The combination of beauty, durability and healthful qualities has led to a renaissance in the use of these finishes over the past several years. In recent years the construction industry has begun to focus on the environmental impact of many construction materials. The evaluation of products in the “green movement” encompasses many elements, which must be weighed on a scale of relative importance. These elements include the longevity of the material, the composition, maintenance, recycled content, embodied energy, and the “cradle-to-grave” environmental impact.
Durability
Sustainable construction is the core value in the green building industry. American Clay Earth Plasters replicate the plaster walls utilized historically throughout the world. These plasters have an outstanding record of durability and performance dating back thousands of years. The walls will typically last the life of the structure. In many older buildings, the walls can be restored to their original beauty at a fraction of the cost of replacing the finish.
Composition and Embodied Energy
American Clay is a blend of post-industrial aggregates, clays, and pigments. The postindustrial aggregates are comprised of rock and post-industrial shell waste crushed into sand. American Clay plasters do not require high-energy kilns or reactors like other plasters and acrylics. American Clay is the lowest embodied energy choice for your project when used with our Mud Glue. Because of the low embodied energy in the manufacturing process, American Clay has the lowest carbon footprint of any interior finish product.
Sustainable construction is the core value in the green building industry. American Clay Earth Plasters replicate the plaster walls utilized historically throughout the world. These plasters have an outstanding record of durability and performance dating back thousands of years. The walls will typically last the life of the structure. In many older buildings, the walls can be restored to their original beauty at a fraction of the cost of replacing the finish.
Composition and Embodied Energy
American Clay is a blend of post-industrial aggregates, clays, and pigments. The postindustrial aggregates are comprised of rock and post-industrial shell waste crushed into sand. American Clay plasters do not require high-energy kilns or reactors like other plasters and acrylics. American Clay is the lowest embodied energy choice for your project when used with our Mud Glue. Because of the low embodied energy in the manufacturing process, American Clay has the lowest carbon footprint of any interior finish product.
Recycle/Reuse Content
Several marble quarries have supplies of postindustrial stone left from slab marble processing. American Clay utilizes these suppliers for our aggregates. American Clay uses 72% by weight post-industrial recycled content.
VOC Off-Gassing & Indoor Air Quality
Our Earth Plasters, Sanded Primer, and Mud Glue are comprised of zero-VOC materials. American Clay Earth Plaster exhibits no off-gassing over the life of the cured walls. The porous clay plaster finish does not support microbial growth, and does not allow moisture to accumulate, helping to maintain a mold-free environment with improved indoor air quality. The use of Mud Glue further enhances the anti-microbial qualities of our natural finishes.
Local Sourcing
American Clay has many distributors and retailers strategically located throughout the country. American Clay Earth Plasters are shipped dry to minimize the effects of our products on the environment; adding water at the factory would make our product heavier to ship. The heavier the shipment, the more fuel is used, and the more fuel used, the more greenhouse gases are produced.
Several marble quarries have supplies of postindustrial stone left from slab marble processing. American Clay utilizes these suppliers for our aggregates. American Clay uses 72% by weight post-industrial recycled content.
VOC Off-Gassing & Indoor Air Quality
Our Earth Plasters, Sanded Primer, and Mud Glue are comprised of zero-VOC materials. American Clay Earth Plaster exhibits no off-gassing over the life of the cured walls. The porous clay plaster finish does not support microbial growth, and does not allow moisture to accumulate, helping to maintain a mold-free environment with improved indoor air quality. The use of Mud Glue further enhances the anti-microbial qualities of our natural finishes.
Local Sourcing
American Clay has many distributors and retailers strategically located throughout the country. American Clay Earth Plasters are shipped dry to minimize the effects of our products on the environment; adding water at the factory would make our product heavier to ship. The heavier the shipment, the more fuel is used, and the more fuel used, the more greenhouse gases are produced.
